Family-owned since the beginning
Plan ahead with care,
not pressure.
Price Advantage is a small, family-run membership that locks in today's funeral costs, gives you a personal planning concierge, and helps you when it's time to deal with funeral homes — so your family doesn't have to.
Paid by bank transfer (ACH). Cancel any time.
What your membership includes
Today's prices, locked in
Your membership locks in today's funeral costs, so rising prices don't fall on your family later.
A personal planning concierge
One real person who learns your wishes and quietly keeps your file ready — no call centers, no pressure.
An advocate at the funeral home
When the time comes, we're on the phone with the funeral home for your family — comparing quotes and standing up for what you chose.
"We started Price Advantage because we watched too many families face impossible decisions on their hardest day. Planning ahead is one of the kindest things you can do for the people you love."
— The Price family
Common questions
Is this insurance?
No. Price Advantage is a planning membership. We help you plan, lock in pricing, and advocate for you with funeral homes.
Why bank transfer instead of a card?
Bank transfer (ACH) keeps your monthly cost as low as possible. We never see or store your bank details — Stripe handles all of that securely.
Can I cancel?
Yes, any time. There's no contract and no penalty.
When does my membership start?
After your first payment clears, your membership becomes effective on the 1st of the following month, and you'll receive a welcome kit in the mail.
Ready when you are.
Takes about two minutes.